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Hi there, I'm Peggy

I’m Peggy, the founder and creative force behind Peggy Bell Design. I partner with women redefining success by building businesses prioritizing people, planet, and purpose.

 

With over 20 years of experience, I bring expertise in marketing, branding, and growth strategy to help women elevate their authority and create real impact.

 

My mission? To empower these leaders to own their stories, strengthen their brands, and become industry legends, all while staying true to their values. Together, we’re creating spaces where women lead with confidence, innovate boldly, and build lasting legacies.

  • Instagram
  • TikTok
  • LinkedIn

My Story

My career has always focused on growth-related roles, first in hospitality and then in natural resources. I have moved up through multi-national organizations, starting in local roles supporting environmental services before joining the global leadership team of the industry's largest testing, inspection, and certification organization. In this role, I brought together sales, BD, marketing, and revenue management and learned to move seamlessly through each function.

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Despite my seniority in the role, I continued to experience the uncomfortable reality that many women in natural resources face. I was often the only woman in the room, and I was non-technical. I usually felt as though I was being talked down due to my lack of technical aptitude, and I developed significant imposter syndrome.

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Fast forward a few years, and I decided to dip my toe into entrepreneurship, and for the first time, I found my confidence. I started my show, The Changing Face of Mining; I chose projects I wanted to work on and picked my clients based on preserving my psychological safety.

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Now, I want to help you do the same.

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Let's get the credentials out of the way:

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  • 2001 - Business Administration - Sir Sandford Fleming College

  • 2004 - Post-Graduate Certificate in Human Resources Management - Sir Sandford Fleming College

  • 2018 - Post-Graduate Degree in Marketing Communications - University of California,  Berkeley

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Significant roles:

  • Global Marketing Manager

  • Global Sales & Business Development Manager

  • National Director of Sales

  • Vice President, Sales & Marketing

  • Chief Growth Officer​

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